Outbound B2B sales teams
Work campaign lists at floor speed. Keep call outcomes, callbacks and contact history on the same record, and shape reporting around what you manage.
Dialer + CRMBuilt for teams that live on the phone
The dialer and CRM for teams that live on the phone.
Power, progressive and predictive dialing, contact records, call outcomes and follow-up in one workspace. Built for outbound B2B sales teams, and for small businesses that win or lose on the call.
CRM users from $49.99/mo·Dialer seats from $129/agent/mo·DIDs not included. See pricing
- Power · Progressive · Predictive
- Abandonment governor
- DID health controls
- Hands-on onboarding
Illustrative interface. Not a customer account or live data.
Free with any subscriptionWe build your website.
We build your website.
Free. Done for you.
Every Straton subscription includes a one-page marketing website, built for you by Dan, our founder, not a DIY builder you have to figure out yourself. Send us your logo, services and photos, and we do the rest.
One-page site built from our template. Includes one round of revisions. Included with any active Straton subscription.
- Hero section built around your business
- Your services, laid out clearly
- Customer reviews up front
- Lead form that drops straight into your CRM
- Click-to-call so leads reach you fast
Who it is for
Built around the way phone teams actually work.
Small businesses that live on the phone
Agencies, service companies and local teams that win on speed to lead. Call new leads fast, follow up by text and email, and never lose the next step.
Inbound and on-the-job businesses
An AI receptionist can answer inbound calls and book appointments while you are on a job.
See the inbound workflow →The dialerThree dialing modes.
Three dialing modes.
One governor keeping you honest.
Pick the pace that fits your lists and your team, and cap abandonment where your compliance policy says to.
Power
Dials the next lead as soon as the agent wraps up the last call. A strong fit for high-touch B2B outreach and newer teams.
Progressive
Dials when an agent is available, so every connected call has someone ready to take it. Predictable pacing, fewer dead moments.
Predictive
Paces multiple lines per available agent to keep your team talking, within your configured abandonment cap.
Built for B2B switchboards
B2B lists mostly hit receptionists and auto-attendants. Answering-machine detection (AMD) can mistake those for voicemail, so many B2B teams run with AMD off and let the agent decide.
Tell us about your lists and we will set the dialer up around them.
An abandonment governor, on by default
The dialer paces calls against an abandonment cap you configure. It ships at 3%, and you set it to match your own compliance policy.
Compliance remains your responsibility. This is not legal advice.
Intelligent DID management
Monitor phone-number health with connection and blocking signals. Apply volume caps, warming, cooldowns and automatic pauses to help protect caller-ID reputation. Designed to reduce number overuse and flag risk; not a guarantee against carrier spam labels.
Everything lands on the contact
Outcome, notes, callback and next task are saved to the same record the agent called from, so nothing lives in a side spreadsheet.
The real workspace
Actual product captures. No mock data dressed up as results.
Contacts, conversations, tasks, pipeline and dialing stay connected in one place.
REAL STRATON PRODUCT CAPTURE
One workspaceOne revenue system.
One revenue system.
No duct tape.
Straton replaces the daily tab shuffle with one connected workspace, from the first lead to the recorded outcome.
Contacts that keep context
Prospects, conversations, stages and follow-up live on the same record.
Dialing without the disconnect
Call from the workspace where your team manages lists, scripts, dispositions and outcomes.
Follow-up that stays attached
SMS, inbox activity, tasks and deal movement remain part of the contact history.
Reporting you can shape
Monitor calling operations with reports designed around what your team needs to manage.
Consent records
Capture consent on your lead forms and keep the record with the contact.
AI receptionist and booking
Answer inbound calls, collect details and book appointments into the CRM calendar where enabled.
Also for inboundYou are on the roof.
You are on the roof.
Your AI is on the phone.
A homeowner calls about an estimate while you are on a job. Your configured AI agent can handle the call and book an appointment, so you can stay focused on the work in front of you.
Illustrative workflow. Requires an enabled voice agent, connected phone routing and configured calendar availability.
- Answer the inquiryThe AI agent takes the inbound call and asks what the customer needs.
- Find a time that worksIt checks available slots, collects the caller's details and asks them to confirm.
- Book it into your CRMThe appointment and contact are created together, with follow-up based on your setup.
PricingTwo things to buy.
Two things to buy.
Priced separately, on purpose.
CRM users and dialer seats are different jobs, so they are priced differently. Start with Genesis for your CRM users, and add dialer seats for the agents who dial all day.
CRM user
Genesis
For everyone who works contacts, deals and follow-up.
From$49.99/ month per user
Phone numbers (DIDs) not included. 7-day trial on the subscription fee.
- Contacts, pipeline and tasks
- Unlimited contacts
- SMS and email campaigns
- AI website builder and chat widget
- Add users as your team grows
Dialer seat
Dialer seat
For agents who spend the day on outbound calls.
From$129/ month per agent
Phone numbers (DIDs) not included. Sized with you in a walkthrough.
- Power, progressive and predictive dialing
- Campaign schedules and agent assignment
- Call outcomes and scheduled callbacks
- Abandonment governor with a configurable cap
- Hands-on setup and onboarding
🎁 Every subscription includes a free done-for-you one-page website, with your lead form wired into Straton. See what's included →
DIDs (phone numbers) are not included. Neither CRM users nor dialer seats include phone numbers. Numbers are billed separately.
CRM user vs. dialer seatCount your people in two groups: who manages contacts and deals, and who dials all day.
| Item | CRM user (Genesis) | Dialer seat |
|---|---|---|
| Price | From $49.99 / month | From $129 / month |
| Billed | Per user | Per agent |
| Built for | Anyone who works contacts, deals, tasks and messages | Agents on outbound calling campaigns |
| What it covers | Contacts (unlimited), pipeline, tasks, SMS and email campaigns, AI website builder and chat widget | Power, progressive and predictive dialing, campaigns, call outcomes, callbacks, abandonment governor |
| Phone numbers (DIDs) | Not included. Billed separately | Not included. Billed separately |
| Start | Self-serve checkout | Book a walkthrough |
The 7-day free trial waives the monthly subscription fee on Genesis.
Coming soon Duke, a Jarvis-style AI agent for your business, is coming soon. Learn more.
Coming soon
Meet Duke. An AI agent for your business.
Duke is a Jarvis-style AI agent we are building to work alongside Straton and help you run your business day to day.
Duke is in development and is not available yet. We are not announcing dates or a feature list at this time.
Founding client
It is not just about having a powerful dialer; it is also about having someone knowledgeable and dependable behind it.
April RoseSBC Telemarketing Manager, independent sales team
A real review from our founding client. Read the client story.
Compare
Considering GoHighLevel, Five9 or Convoso?
Compare the work you need done, not just a feature count: outbound dialing, inbound AI booking, CRM records and hands-on setup in one platform.
Other platforms offer overlapping capabilities. Compare the exact configuration, implementation, support and total costs for your business.
FAQ
Straight answers before you switch dialers.
Which dialing modes does Straton support?
Power, progressive and predictive. Power dials the next lead as soon as an agent finishes the previous call. Progressive dials when an agent is available, so connected calls have someone ready. Predictive paces multiple lines per available agent to keep your team talking, within your abandonment cap.
We help you pick the mode that fits your lists and team size during onboarding.
Does Straton work for B2B calling, with switchboards and receptionists?
Yes. B2B lists mostly reach switchboards, receptionists and auto-attendants, which answering-machine detection (AMD) can mistake for voicemail. For that reason many B2B teams run with AMD off so an agent handles every answered call. Tell us about your lists and we will configure the dialer around them.
What is the abandonment cap?
Predictive dialing can occasionally connect a call when no agent is free. Straton's dialer includes an abandonment governor that is on by default and paces dialing against a cap you configure. The default cap is 3%.
You set the cap to match your own compliance policy. Compliance remains your responsibility, and this is not legal advice.
What is the difference between a CRM user and a dialer seat?
A CRM user is a person who works contacts, pipeline, tasks and messages in Straton. Genesis starts at $49.99 per user per month.
A dialer seat is for an agent who works outbound calling campaigns. Dialer seats start at $129 per agent per month. Phone numbers (DIDs) are not included in either: they are billed separately.
What does Straton cost?
CRM users start at $49.99 per user per month (Genesis includes unlimited contacts) and dialer seats at $129 per agent per month. Phone numbers (DIDs) are not included and are billed separately.
The 7-day free trial waives the monthly subscription fee on Genesis. For dialer seats we confirm the total monthly cost for your headcount in the walkthrough.
How does setup and onboarding work?
You start with a walkthrough built around your real workflow. We then map that workflow and configure Straton with you: contacts and lists, campaigns, call outcomes and phone numbers. SB Help Group stays involved after you go live.
How do you keep phone numbers healthy (DID health)?
Straton monitors number health with connection and blocking signals, and applies volume caps, warming, cooldowns and automatic pauses to help protect caller-ID reputation. It is designed to reduce number overuse and flag risk. It is not a guarantee against carrier spam labels.
Are there contracts?
No contracts. Plans are month-to-month and you can cancel anytime.
Does Straton help with compliance?
Straton includes consent capture on your lead forms with consent records, and the dialer enforces a configurable abandonment cap. These are tools, not legal advice. Your team remains responsible for calling and messaging rules that apply to you, such as TCPA, Do Not Call and state requirements.
Is Straton only a dialer?
No. Straton is one connected workspace for CRM records, dialing, messaging, tasks, pipeline, reporting and consent capture. It also includes an AI receptionist that can answer inbound calls and book appointments where you enable it.
What is Duke?
Duke is a Jarvis-style AI agent for your business that we are building to work alongside Straton. It is coming soon and is not available yet. We are not sharing dates or a feature list, so please get in touch if you would like to hear more.
Bring your current process. Leave with a plan.
See the dialer and CRM run on your real workflow, and get the exact monthly cost for your team.
Book a walkthrough
See Straton work for your team.
Tell us your team size, current tools and the step you want to improve. This form requests a conversation; it does not reserve a calendar time.
What happens next
- Send your inquiry using the form.
- We follow up to discuss your workflow and arrange the conversation.
- Review the relevant setup, responsibilities and costs before deciding.
Prefer to talk? (833) 699-7051
dhanna@sbhelpgroup.com